There is only one company -- The Penfold Group -- that provides real scientific tools for the study of social and psychological processes. Precise, continuous scales of measure. Exact (not approximate or merely ordinal) mathematical analysis. Artificial Neural network software based on real neural systems. Solid engineering software for precise, complete solutions to real problems about how to influence social and psychological processes precisely and scientifically.
Our Philosophy
We believe that our knowledge is based on observations, and that the quality of our knowledge depends on the quality of our observations. We do not accept the widely held belief that human social and psychological processes are less observable than physical processes, or that less rigorous measurements and analyses are acceptable when studying human phenomena.
We believe that the imprecise methods of social science produce a crude, imprecise picture of social and psychological processes, and this imprecision blinds us to the inadequacy of old theories and philosophies about people and their behaviors.
We believe that a scientific model of human phenomena is possible and desireable, and that the methods of that science are the same as the methods of science in general.
We believe that all measurement is simply comparison to some standard, and not a way to discover the "true" essence of phenomena.
Our Goal
The goal of the Penfold Group is to foster the scientific study of human phenomena. We do this by providing tools for the observation and analysis of cultural and social processes, and by supporting companies who wish to bring this science on board to enhance their customer experience.