Product Entry and Price Maintenance
One of the most common dilemmas a Manufacturer wishing to sell their products online is product management. In many cases, online stores require hundreds if not thousands of products or Sku's to provide a full shopping experience for customers. Many distributors do a great job of stocking your products, but many lack the resources to become full Brand Advocates for your products. WIth sometimes 100+ brands with 1000's of products, the old distribution model is sometimes il equipped to deal with the rapid and social nature of todays marketplace.
Will a Dealer direct Model Work Better?
The short answer is no. While this model is appealing to many vendors in the B2B sector, it severely limits the number of customers you will reach, often limited to small geographic areas. While very good at installation and support, many local installers and VARS do not have the marketing and advocacy tools available to them that your brand requires. Penfold will work with your staff to ensure that your products are promoted, sales staff trained, and your products are seen as a premier brand amongst your competition.
How do I deal with Support Issues? Do online sales burden us with support requests?
Online sales channels provide a quick and easy way for your customers to find and buy your products. Would you want to spend months or even years developing a new product, only to see it sitting in the back room of your prime sales outlets? The answer is probably no. Penfold provides comprehensive support assistance to both our end user and retail customers. In addition to our legendary support, we work with vendors to create paid support options that not only provide customers the tools they need to have their project a success, but also provide a new revenue stream for your business.
Why Penfold?
Our staff at The Penfold Group will work with you and create a customized action plan to ensure your products are showcased accurately and fully online, fully and completely ready to sell. We can also work to ensure that your products meet or exceed your sales requirements and quality standards. Our services provide:
• Data Entry
• Product description writing and SEO Optimization
• Image and visual descriptors
• Price management and verification