Impress your website visitors. Visitors to your website will decide in less than 2 seconds if they will continue shopping on your site or move on to the next search result. Make sure they’re on your site to stay.
One of the most important factors we look at when evaluating eCommerce websites is the user interface of your website. Is it intuitive, usable, graphically appealing, quick to load, optimized for conversions, well organized, and cross-browser compatible? Your web design is your first impression to your customers – are you making a good first impression? Penfold can help you in designing a site with your goals in mind at the same time as adhering to a number of best practices and standards. Including website usability and CSS based designs, conversion optimized landing and product detail pages, quick load times, consistent and clear navigation, as well as adhering to SEO best practices. Some of the most compelling improvements you’ll see with conversion rates is modifying and tweaking the design of your website to optimize these results, where even a small percentage increase can dramatically impact your bottom line.
Website Usability Analysis and Design
Have a user friendly website. Poor usability, navigation, or site structure is enough to drive website visitors to make their purchases elsewhere. Following along the findings of Web Experts, on the best practices and website standards recommended to ensure a website’s user friendliness, Penfold analyzes websites to ensure that they are usable, and can suggest necessary modifications to make it more so.
Branding and Identity Solutions
The foundation of any web design revolves around the design of the logo. Amateur logos often lead to amateur looking websites, thus giving the website visitor the impression that you don’t care enough about your business to pay for professional quality results. This impression speaks numbers – in a negative way – in regards to sales. Start from the ground up with a professionally designed website logo and corresponding marketing collateral.